McVitie's

  • For further information about McVitie's, its history, the full product range and current campaigns, visit www.mcvities.co.uk. If you are outside the UK, please visit www.mcvities.com.

 
McVitie’s biscuits have been enjoyed by generations for around 160 years. The first ever Digestive biscuit was created by a new young employee, Alexander Grant. The name Digestive was derived from its high content of baking soda as an aid to food digestion. Over one hundred years later, the McVitie’s Digestive remains a firm favourite and is the highest selling brand in the everyday biscuit segment.
 
McVitie's first foray into the blending of biscuit and chocolate resulted in the Homewheat Chocolate Digestive brand (now simply known as McVitie's Chocolate Digestives) in 1925. Over 71 million packets of McVitie's Chocolate Digestives are eaten in the UK each year - that's an astonishing 52 biscuits per second!
 
The Hobnobs brand was launched in 1985, and a milk chocolate variant followed in 1987. The chocolate Hobnobs range was then extended to include Hobnobs Creams and Dark Chocolate Hobnobs.